The REFRESH of the traditional brand.
For more than 60 years, the Euro pallet with the EUR brand in oval has been one of the most important load carriers in the international supply chain: standardized, quality-assured and omnipresent.
According to estimates, there are currently around one billion Euro pallets in circulation worldwide. In order to further strengthen the EUR brand and the open exchange pool, the ÖBB freight transport subsidiary (RCG), as the trademark owner, and the Munich-based logistics company Baumann Paletten are cooperating in order to bring Euro pallets with the EUR brand in oval into the focus of sustainable logistics as a logistics tool together with the railway companies and the UIC testing and pallet organizations.
REFRESHing of the EUR brand name will strengthen the open Euro pallet exchange pool and the traditional EUR brand.